Introduction to Internet marketing

Internet has made the people very busy. You can sell your product in any corner of the world without opening a shop and without appointing sales men to promote your business. This can be done with the help of Internet marketing. The internet allows marketers to show off their business or products and services to the mass of people through World Wide Web.

There are certain ways which will help you to increase the presence of your products on the internet. For attracting the customers towards your product or if you want the people around the world visit your site to see your product or to purchase them, you must spread the news of your site with the help of online marketing. This can be done only with the help of search engines. For this you have to list your website in a search engine. A search engine attracts customers to your web site. Whenever somebody searches a product in the search engine and you are listed in that search engine the customer is attracted or directed to your site along with others.

Organic results and pay per click

Now it depends upon your listing in the search engine how you are presented by the engine to the customer. You can either depend on the real search results (called organic traffic) or pay for the clicks from the contextual ads on the right side (e.g. Ad sense) - that's called pay per click (PPC).