To learn the Search Engine Optimization, or create sites for search engines or SEO must learn the basic principles, in this post I have mentioned some principles of Search Engine Optimization (SEO).
We can split the Search Engine Optimization into two parts: Onpage optimization and Offpage optimization
* Onpage Optimization:
To create a search engine optimized pages you must use keywords/ keyphrases in various places on the same page and the Keywords/ keyphrases are the words written by the people in the search engine to access the site, that’s why you should choose your keywords carefully, we will talk brifly on how to choose your keywords in another post.
Title Tag: Include the target search term. Example: “SEO Tips”
Meta description META description: Given that the meta description does not have a significant impact in the current algorithm used by the search engines it never hurts put a good description for your page
Header Tags H1, H2, H3: Use the H1, H2 and H3 in the pages of the site and make them contain your targeted keywords.
Page content: Try to write the content for your visitors and not to target the search engines spiders only. You should ofcourse include keywords/keyphrases within your content to get a good ranking for them on search engines
Title and description of the links and images Alt Tag: Found in the images and links. Add your keywords in each description and link. Never leave an image without an Alt Tag
* Offpage Optimization:
Offpage opitimiztion is all about building the links to increase your inbound links, that can be done by
Directories: Try to list your site on as many directories as you can.
Exchange links: Try to exchange links with other related sites with good page rank.
Articles: Try writing articles about your site or service and submit them to articles directories, DO NOT forget to add a link back to your site in the article.
Forum & Blog Commenting: Blog and forum commenting is outstanding way to gain quality inbound links. Not only will you get a link, but you will be able gain good exposure to your website.
Social Bookmarking: Bookmarks are sites such that allows you share your site through tags. There’s a bunch of talking going on right now about whether theses forms of links will carry as much weight as they used to. Still, social bookmarking has been around awhile and has evidenced to be an effective strategy for getting inbound links.
Press Release: Press releases are basically articles that advertise your site, and if made correctly you will be able to bring instant relevant backlinks. Google loves press release since they’re the epitamy of white hat search engine optimization. Even so, publishing a press release can be pretty hard, depending on your niche.
We can split the Search Engine Optimization into two parts: Onpage optimization and Offpage optimization
* Onpage Optimization:
To create a search engine optimized pages you must use keywords/ keyphrases in various places on the same page and the Keywords/ keyphrases are the words written by the people in the search engine to access the site, that’s why you should choose your keywords carefully, we will talk brifly on how to choose your keywords in another post.
Title Tag: Include the target search term. Example: “SEO Tips”
Meta description META description: Given that the meta description does not have a significant impact in the current algorithm used by the search engines it never hurts put a good description for your page
Header Tags H1, H2, H3: Use the H1, H2 and H3 in the pages of the site and make them contain your targeted keywords.
Page content: Try to write the content for your visitors and not to target the search engines spiders only. You should ofcourse include keywords/keyphrases within your content to get a good ranking for them on search engines
Title and description of the links and images Alt Tag: Found in the images and links. Add your keywords in each description and link. Never leave an image without an Alt Tag
* Offpage Optimization:
Offpage opitimiztion is all about building the links to increase your inbound links, that can be done by
Directories: Try to list your site on as many directories as you can.
Exchange links: Try to exchange links with other related sites with good page rank.
Articles: Try writing articles about your site or service and submit them to articles directories, DO NOT forget to add a link back to your site in the article.
Forum & Blog Commenting: Blog and forum commenting is outstanding way to gain quality inbound links. Not only will you get a link, but you will be able gain good exposure to your website.
Social Bookmarking: Bookmarks are sites such that allows you share your site through tags. There’s a bunch of talking going on right now about whether theses forms of links will carry as much weight as they used to. Still, social bookmarking has been around awhile and has evidenced to be an effective strategy for getting inbound links.
Press Release: Press releases are basically articles that advertise your site, and if made correctly you will be able to bring instant relevant backlinks. Google loves press release since they’re the epitamy of white hat search engine optimization. Even so, publishing a press release can be pretty hard, depending on your niche.
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