Many people are aware of the importance of inbound links. Basically the more links to your website, the better your website will perform in the search engine rankings. For example, if you compare your website to your competition's webiste, and everything on the page (metatags and keywords) are the same, then the website with the most inbound links would rank higher.
This concept is referred to as link popularity. And just like a popularity contest, the more popular you are the more attention you get. What most people are not aware of is that some websites make for better link partners than others. In fact Google has created a system to measure the link value of any webpage. This is called Pagerank.
PageRank is a link analysis algorithm used by the Google Internet search engine that assigns weight, or a value, to web pages. The algorithm is used in determining the authority and relevance of a webpage for search engine results. Basically the higher the Pagerank, the better the search engine rankings.
PageRank is important to Google, but its useless if you do not have much content on the site for Google to index. Thus if you have no content, you really will not have any keywords for Google. When you design a site it is probably a good idea to take into consideration the keywords you would think people would use to find your site, and somehow integrate those words into your content that you have.
The Pagerank is assigned to webpages based on a 0-10 scale. Websites with a Pagerank 10 or PR10 are considered the most popular, and usually are considered the most authoritative on the world wide web. The webpage http://google.com would most definitely fall under this category.
So having higher Pagerank websites linking to lower Pagerank websites will benefit the lower Pagerank website, but not necessarily detract from the higher Pagerank websites.
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