What is Link Building ?

Link building is the process of getting inbound links, incoming links, inward links, or inlinks to one's site coming from other web pages or websites. This is actually done to increase a site's link popularity, drive more traffic, and also to increase a site's Page Rank. Search engines like Google uses the quality and number of backlinks a certain site has for their formula to determine how important a site is. Search engines give higher credit to sites that contain large numbers of quality-relevant backlinks. However, some says that the quality of the backlinks is more important than the relevancy.

Types of link building:

1) One Way Linking: In this way you will set inbound links from other websites to your website. Google will take each incoming of your website as a vote. The number of votes you have can significantly affect your Google Page Rank and therefore affect your page rankings. In other words, to have high keyword rankings youre linking and linked to are relevant enough theret want their sites to be negatively affected with your low Page Ranks or rankings.

2) Reciprocal Linking: It is the process of exchanging links based on some agreement between two trusted websites who shares the same business interest with an aim of increase website traffic and link popularity.

3) Three Way Linking: In this way for example you have two sites A and B. You link from site A to site C and in return ask site C to link back to site B of yours. Another way is that your site A links to site B, site B links to site C and site C links back to your site A. You can base on this flexibility to develop more three way linkings and even multiple way linking for yourself.